Search engine marketing is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM often involves:
Pay-per-click (PPC) ads:
Advertisers pay each time a user clicks on their ad
Keyword targeting:
Ads are targeted to specific keywords or phrases.
Ad placement:
Ads appear on search engines like Google or Bing.
Budget management:
Advertisers set and manage their ad spend.
SEM can help businesses:
- Drive targeted traffic to their website
- Increase brand visibility
- Reach potential customers actively searching for related products or services